Adobe
ADOBE x David Bowie
Explore David Bowie’s dressing room in an immersive gaming experience, and collect treasures for your own persona.
Challenge
Inspire the next generation of creators
Adobe stands for “creativity for all”. That is why Adobe takes part in collaborations with artists from different disciplines and makes their tools available to everybody. This time, they wanted to expand the approach from professional to aspiring hobbyists & next gen artists while maintaining credibility with our core creative Pro audience.
We were asked to find the right superstar to collaborate with – a unique, well known and aspirational character that could enhance the reputation of Adobe; somebody with a backstory and a mission socially relevant today. And once we have the perfect partnership, we should launch its tools with an idea that was able to inspire the next generation of creators to start doing great with those new tools right away.
Approach
Digitizing bowie’s brushes and outfits
Besides music, Bowie expressed himself through hair, make-up, and costumes. So to help our community to play with their identity the same way, we digitized David’s brushes and outfits, turning them into an extensive tool pack in Photoshop and Substance.
We also recreated David’s dressing room as an immersive 3D gaming experience: A place to deep dive into the process that created Ziggy, meticulously modeled after Bowie’s documentation provided by the Bowie Estate.
Solution
Bring the dressing room to life
To bring the dressing room to life, we worked with Mick Rock’s behind the scenes photograph of Bowie in the year he became Ziggy Stardust 1972. We created a fully immersive three-dimensional room faithfully modeled after this original photograph. For the interior clickable props, the starting point was an extensive photographic research on Bowie and Ziggy. The goal was to find different objects that have a rich history that ties them with Bowie and his fans, tell their stories and make them interactive. For the downloadable tool pack, we partnered with influential creators within the Adobe Creative community. Their contribution was to draw inspiration from the personas, makeup, outfits, characters, and even song lyrics and turn them into patterns, brushes, and 3D models to be imported into Adobe libraries.
Randstad
The reverse interview
Randstad empowers job seekers and bridges them with the right employers with ‘The Reverse Interview.’ Once a renowned yet distant network platform, the brand redefines its role in supporting and facilitating recruitment.
