We are not going to claim the future, but the past. We harnessed the vast capital of nostalgic VW feelings to create added emotional value.
In a reluctant market and under difficult economic conditions, we find new approaches to justify the spicy price of the new electric ID. Buzz to make its introduction a success.
In a world driven by progress and futuristic technology, people are still motivated by nostalgia – and willing to pay for it.
We are not going to claim the future, but the past – by taking consumers on a trip down memory lane. Using A.I. technology, we place the ID. Buzz in vintage settings reminiscent of the good old days – with a completely new vehicle.