envision
How to redesign a brand for the visually impaired
Envision builds innovative, award-winning assistive technologies for and products that enable people who have low to no vision to navigate everyday visual information, independently.
CHALLENGE
improve the independence.
Most assistive tech for the visually impaired either have plain branding, or communicate unrealistic promises. In this market, Envision asked us to create a brand that is optimistic, human-focussed and enables users to improve their independence.
APPROACH
articulating the world around them.
Visually impaired people, just like every human, are intrinsically averse to asking for help: they’d rather take the long path, as long as they can be independent along the way. Envision helps building this vital independence throughout every little daily action by articulating the world around them.
SOLUTION
dots that lead and expand into a centralized point.
The redesign of the brand stays close to the familiar, departing from the Braille alphabet. The new icon alludes to the technological capabilities of Envision. With dots that lead and expand into a centralized point, this icon represents bringing clarity and focus to the senses of the visually impaired. Our copy and thus tone of voice was crafted mostly to be heard, not read. Also, we brought Envision’s sonic identity from alarming and inconsistent to consistent, warm, and human.
mediacollege amsterdam
Equip young creative students for a great future
‘Starting today’ positions Ma as a first step in your future career instead of as a school. It’s an invitation to take on the challenge of developing your skill and creativity. By putting student work front and center we emphasize what matters most.
